An independent Burnley business is going from strength to strength after being created during the first lockdown in 2020.

Timeless Fragrance CO., which is based on Hammerton Street, was initially launched by Joanna Dewhurst as a distraction to the COVID-19 pandemic and her role within the NHS, but soon began to grow when neighbours loved the wax melt samples she had created.

Fast forward nearly two years and the company is really making a name for itself, with items stocked at Pendle Village Mill and major national retailer The Range.

Joanna has explained more about the business’s rapid rise and the main products that customers can get their hands on.

“I set out to create tattoo themed and scented candles, but wax melts were much faster to make and test and I gave them to some of my neighbours to try,” said Joanna. “They immediately wanted more, and I soon realised how big the demand was and that I could make this very successful.

Timeless Fragrance Bath Products
Timeless Fragrance Wax Melts


“We now produce everything from wax melt snap bars, tea light jars, wax melt burners and carpet shakers to soap sponges, bath space dust and even room & linen sprays. We’re completely vegan friendly too and everything is handcrafted by us in our workshop to ensure the highest quality. Anyone who comes in can test over 150 scents before they buy so they can find precisely what they’re looking for.”

Joanna then went on to reveal why she decided to locate Timeless Fragrance CO. in Burnley.

“I chose to base my shop here as I am local and wouldn’t have had the opportunity to open without the amazing support from the people of Burnley. They ultimately help to make the business what it is and give us the platform to grow on a weekly basis.

Timeless Fragrance Candles
Timeless Fragrance Soy Wax Melts


“We have some of the best customers who support us week in week out and the same goes for other local businesses; I’ve gained some fantastic friendships through this.”

After reflecting on where the company has come from, Joanna finally provided an insight into her plans for the future and where she’ll be turning her attention next.

“Our plans for the next year are to expand the business locally and worldwide and offer some fantastic opportunities,” she commented. “We would love to take part in more community events too and carry on working in a more sustainable way to keep being environmentally friendly.

“Another ambition is to see our products in more multi-retail chain stores too so watch this space!”

Timeless Fragrance CO. is currently open from 9am-4pm on Thursdays, Fridays and Saturdays. Check out the company’s website now to discover more: https://www.timelessfragrance.co.uk/.

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