Burnley Business Improvement District (BID) has announced the appointment of Jason Cothliff as its new Burnley BID Project Manager.
Jason joins Burnley BID from his most recent role as Marketing and Retail Liaison Manager at Burnley’s Charter Walk Shopping Centre, bringing with him a wealth of experience across destination marketing, retail operations, stakeholder engagement and customer service, which included roles at The Mall Shopping Centre in Blackburn and Celebrity Cruise Lines, Azamara and P&O Australia.
He will now co-ordinate the delivery of the Burnley BID’s programme of business support, events and initiatives as the organisation continues through the first year of its second five-year term.
As Burnley BID Project Manager, Jason will be the main point of contact for retailers, hospitality venues, independent businesses and organisations within the Burnley BID area. His focus will be on boosting footfall, enhancing the town’s visitor experience and providing support to Burnley’s diverse business community through initiatives including the Business Crime Reduction Partnership (BCRP) and Town Warden scheme.
He will also oversee activity delivered by Discover Burnley, the BID’s consumer-facing brand, which is responsible for delivering major annual events including Burnley Live, Burnley Believes Christmas Lights Switch-On and the Burnley Vintage & Performance Car Show, alongside monthly Artisan Markets and other seasonal activity.
Discover Burnley also delivers the Burnley Customer Service Awards, celebrating Burnley businesses and the inspiring individuals who provide exceptional customer service across the town and manages a dedicated Discover Burnley website and social media channels, which play a key role in showcasing BID members, highlighting what the town has to offer and promoting Burnley to residents and visitors.
Jason Cothliff, Burnley BID Project Manager said: “I’m delighted to be joining Burnley BID and looking forward to supporting our businesses and organisations as we build on the strong foundations already in place. Burnley has a fantastic blend of independent and national brands, a strong sense of community and real ambition. I’m excited to work closely with our businesses, partners and stakeholders to deliver campaigns and initiatives that champion the town and help its businesses thrive.”
Laurence O’Connor, Burnley BID Chair, said: “Jason brings a strong background in marketing, retail liaison and partnership working, as well as valuable local experience and knowledge. His understanding of the opportunities and challenges facing our businesses and organisations makes him an excellent fit to manage Burnley BID as we continue in our second term.”
BIDs are defined geographical areas where businesses and organisations work together and invest in agreed services, projects and special events and are financed by a levy made on the basis of rateable value. They operate in most cities and towns across the UK. More information can be found at https://burnleybid.co.uk
